Today's market favors agents who adapt

As some agents step back, those who sharpen their skills, communicate clearly and offer steady guidance have a chance to build trust and gain ground, Inman said.

Average 30-year rate holds near 6.5% for sixth straight week

The average 30-year fixed mortgage rate rose to 6.49% from 6.47% this week, while 15-year rates climbed to 5.84%, Freddie Mac reported. Rates remain below year-ago levels as easing oil prices help cool bond market pressure.

Florida investor loans signal steady demand

Investment activity is not surging, but it remains strong enough to shape attention around certain homes, especially lower-priced properties and homes with rental potential.

Florida renters are still squeezed even as rents cool in some areas

Harvard found Florida had the nation’s highest renter cost-burden rate in 2024, while Census data shows nearly 1.7 million renter households here spent at least 30% of income on gross rent.