The social content shift agents can't afford to ignore

TikTok, Instagram Reels and Facebook Live are generating the strongest brand engagement, while polished static posts continue to lose ground across platforms, according to a new report.

Florida luxury market surges to start 2026, led by record condo gains

Florida’s luxury housing market gained momentum in early 2026, with multimillion-dollar home and condo sales rising sharply statewide, led by strong growth in the ultra-high-end market.

Build your own flywheel: Stacked marketing creates compounding momentum

As competition grows and larger brokerages invest heavily in retention and technology, more agents are combining direct mail, email, digital content and relationship-based outreach into coordinated campaigns designed to create long-term visibility and steady business momentum.

Southern buyers making smaller down payments than other regions

A new report found buyers in the South made smaller down payments than buyers in other parts of the country during the first quarter of 2026, reflecting lower home prices across many Southern markets even as affordability pressures remain elevated nationwide.