Real estate success starts with daily discipline

Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said.

Manufacturing growth could shape housing demand

Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry.

Florida home, auto premiums drop nearly $3 billion

In 2025, homeowners' rate increases slowed to less than 1% and auto rates fell 4.1%, while litigation and claim-handling costs also declined, according to a new report commissioned by American Property Casualty Insurance Association.

Customer loyalty offers a key business metric

Tracking repeat customers, business sources and community reputation can help agents evaluate long-term stability beyond production numbers.