AI’s Redefining Real Estate Holiday Marketing

Agents who tailor holiday marketing for AI-driven searches, mobile users and shareable local content can stand out and turn seasonal interest into new clients.

Adjustable Mortgages Gain Ground Again

Adjustable-rate mortgages made up about 10% of all mortgage applications in September, the highest share in nearly two years and well above the post-2008 average of 6%.

Home Staging Tips From the Pros

Experts say the best home staging starts with a focal point, showcases light and room flow, and helps buyers picture living in the space day to day.

Many Delay Life Milestones to Buy a Home

A new survey found 71% of aspiring homeowners are postponing major life steps, including marriage, children and career changes, until they can afford a home.