2025 Florida Market Cools, Early Rebound Emerging

Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.

Winning the Listings Long Game

As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.

Report Shows Florida’s Rental Crunch

A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.

AI Tools Aim to Speed Agent-Buyer Connections

Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches.