Online Research Now Drives Agent Selection

Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.  

RISMedia Showcases Florida Realtors’ Tech Success

Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real-world value.

Gen Z Turns to Co-Buying to Enter Homeownership

Young buyers are pooling resources as lenders adapt, offering programs for unrelated co-borrowers and credit models that better reflect real-world payment behavior.

Using AI to Set Smarter 2026 Financial Goals

AI tools can help professionals define clearer financial targets, break goals into steps and organize planning — with care around data privacy and verification.