Help buyers look beyond rates

Mortgage rates matter, but they are not the only number shaping affordability. Real estate professionals can help buyers review seller concessions, buydowns, loan options, down payment programs and home choices that may make a purchase work now.

Realtors dive into ‘Clean Up Florida Waters’

Realtors® and volunteers across Florida are making waves this July as part of Florida Realtors®’ annual Clean Up Florida Waters effort, a statewide project that helps remove trash from beaches, lakes, rivers and other waterways.

Affordability drives buyers toward suburbs, outer-ring communities

Monthly payment considerations, rather than lifestyle preferences, are pushing more home buyers toward suburbs, small towns and exurban areas, Inman reported.

New construction tells different stories across Florida

A new study shows Florida’s new-home market varies widely, from luxury-level pricing in Miami to larger pockets of new-home sales in Lakeland and Cape Coral. The numbers show why new construction may be a very different buyer conversation depending on the market.