A Shift Worth Watching in Newly Built Home

Builder sentiment is softening while incentives persist, a shift that could influence buyer expectations and competition in new-home areas.

The Next Era in Real Estate Marketing Is Here

As customers increasingly use AI to ask full questions, agents who structure content around clear answers may stand out and win more business online.

A Strategy for Beating Higher Mortgage Rates?

Buyers may be able to assume a seller’s FHA or VA loan and keep a lower rate, but covering the price difference and navigating slow approvals can be challenging.

3 Market Forces to Watch in 2026

Consumer confidence, mortgage rate trends and shifts in federal policy could play a key role in shaping housing demand and pricing in 2026.