Your Guide to Becoming an Influencer

What does it take to become a social media influencer? Providing a mix of relatable and aspirational content that traditional advertising often fails to deliver.

Survey: Pets Drive Homebuying, Renovation Decisions

Real estate professionals are figuring out ways to highlight pet-friendly property features to entice consumers.

Consumer Sentiment Inches Up

After four straight months of declines, consumer sentiment in August increased 1.5 index points above July, according to the University of Michigan.

Claims of Guaranteed Savings

A Realtor advertised his services with guaranteed savings but was unable to provide it. The ethics panel deemed the slogan misleading, since savings couldn't be guaranteed in every case.