Modern Agents Think Beyond ZIP Codes

Buyers and sellers are more informed now. Today’s agents must pair market insight, storytelling and strategy to deliver value that stands out across markets

Mortgage Rates Tick Up After Four Week Decline

The average rate on 30-year mortgages moved up to 6.22% from 6.17% last week. Rates on 15-year mortgages rose to 5.5% from 5.41%, Freddie Mac said.

NAR Pushes for Action on Housing Affordability

With first-time buyers at a record low of 21%, NAR urges all levels of government to adopt policies that expand ownership and boost housing supply.

Staying Visible When Buyers Use ChatGPT

AI tools like ChatGPT are changing how buyers search for homes. Agents should keep profiles current and share conversational, local posts to stay part of the search.