Florida Housing Enters 2026 on Firmer Ground

Florida Realtors chief economist sees easing rates steadying Fla.’s market; NAR deputy chief economist cites national affordability pressures for first-time buyers.

Turning a Calendar Into a Real Estate Power Tool

Smart use of digital calendars helps agents reduce no-shows, improve communication and stay connected with customers through automation, reminders and integrations.

Online Research Now Drives Agent Selection

Digitally savvy, repeat buyers now dominate the market, using online research to screen agents before first contact and moving quickly once they engage.  

RISMedia Showcases Florida Realtors’ Tech Success

Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real-world value.