Gen Z Finding Creative Paths to Buy Homes
Adults age 23 to 28 are outpacing earlier generations by using incentives, builder deals, family help and affordable markets to purchase homes sooner than expected.
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Tight inventory helps Florida prices hold firm

Mortgage rates rise to highest level since January 2025

Seller impersonation fraud attempts rise

Tech tools that help Realtors reduce safety risks

Study finds an advantage to buying sooner

Seven business practices agents should rethink

Five Florida metros lead in out-of-area new-home views

Hyperlocal content boosts AI search visibility

A smaller audience can build a bigger business

More buyers seek energy-resilient homes


